Beware of the Doghouse - Great Online Advertising

I see this as the future of really effective online advertising. Creating spots that can work on their own, even if people aren't aware that it's an advertisement.

Watch the following video and see at what time in the video you realized it was an ad. It probably could have been branded a little more effectively at the end of the ad, but overall I think they did a fantastic job.

http://bewareofthedoghouse.com/videoPage.aspx

I think I realized it at about the 4:10 mark.

IKEA - Dream Kitchens for Everyone

Apparently today is cool flash website day. I just found another great site from Ikea. They normally have some pretty amazing video + flash work. Often I find sites like that a little frustrating if you're actually looking at buying something but this one is so enjoyable to use I actually enjoyed looking at the products they were showcasing.

The cross fade for each Kitchen's music is stellar, and the video is phenomenal. Plus, try turning around in each section to see a whole new side of each kitchen. 

Check it out at IKEA - Dream Kitchens