Beware of the Doghouse - Great Online Advertising

I see this as the future of really effective online advertising. Creating spots that can work on their own, even if people aren't aware that it's an advertisement.

Watch the following video and see at what time in the video you realized it was an ad. It probably could have been branded a little more effectively at the end of the ad, but overall I think they did a fantastic job.

http://bewareofthedoghouse.com/videoPage.aspx

I think I realized it at about the 4:10 mark.

Yahoo Games - iPod Touch Ad

Sorry, it's been a while since I posted, but I found my new favorite online advertising campaign, courtesy of Apple, Inc. This is one that you'll definitely want to see in action.

Head over to http://games.yahoo.com and wait for the ad to load. I've included some screenshots below for those too lazy to click on a link.

For those who can't quite figure out 'How They Did THAT?!' I'll include a little info.

The entire ad is Flash, and is laid over the default Yahoo header. I assume it's a single flash file, rather than multiple flash files coordinated through some javascript or some other means. The top of the flash covers the yahoo navigation and logo, except when you mouse over the top. You'll notice the animated navigation elements stop moving and there's even a very slight shift in the location of the elements. That shift gives away that the top of the Flash ad is being hidden to allow the user to interact with and select other pages.

Last, you can right click anywhere on the top half of the page and you'll see that it's all Flash. Lovely.

UPDATE: The ad's gone, but here's a video capture someone posted on Youtube. http://www.youtube.com/watch?v=sSZ_IAXuSSk