Nike's Interactive Getting Lazy

I was checking out some of Nike's sites over at their jumpman23 site and noticed some interesting things about the Carmelo Anthony site for his new shoe, the M4.

1. As is the case with almost all Nike sites, they do an amazing job with their graphic design. In this case, the great imagery works really well with all the hand-drawn illustrations.
2. Nice, subtle beat doesn't wear out its welcome too fast like you see on so many other sites.
3. I could have sworn I had seen this exact layout and navigation on another Nike site. After doing a little digging I found an older Jumpman 23 site for the XX2 shoe.

Check out both sites and let me know if you think Nike is lazy, or if this is just a good use of repurposing a website with a new look and feel.

My vote = lazy.

P.S. I'm not sure if Wieden + Kennedy spearheaded this site or if Nike went through R/GA. Anyone know?