I once heard that creativity is simply a new combination of old ideas.* I just saw a perfect example of this in the new UFC website done by Red Interactive Agency (fellow SLCers). Choose your country, and click on the middle 'Light Heavyweight Division' section in the middle.
What you'll see is a rotating list of the contenders for the UFC vs. Pride light heavyweight championship. You can see rotating lists and menus all over the 'net, but the polish and unique take by Red sets it apart.
Makes me want to stop by the Price is Right to spin for the Showcase Showdown.
* Handbook of Creativity -
Friday, September 14, 2007
What is Creativity?
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